Show us normal
For the first few days, photograph the food and drinks you normally have. No performance and no sudden clean-up.
IDP
Invisible Diet Project
Private human coaching, supported by smart tools
Human reviewedBuilt for real foodAustralian service
Lose weight without making food your full-time job.
Send photos of what you actually eat. Get useful guidance while the choice still matters, ask questions whenever you need to, and have a real coach review the pattern behind your week.
✓ No meal plan✓ No food scales required✓ Cancel online
Your membership
Technology when you need speed. A person when judgement matters.
Photo feedback
Fast estimates and practical changes for meals, snacks and drinks.
Direct Q&A
Message your coach about eating out, difficult days or what to do next.
Human review
Your coach reviews food patterns, weight direction and whether the plan is working.
Personal adjustments
Changes are made around your routine, rather than a generic diet template.
You are paying for an ongoing coaching service.
The app makes that relationship faster and more useful. It does not replace it.
Why I built it
I lost about 30 kg. The hard part was never knowing that calories mattered.
I started at 104.5 kg in December 2025 and reached 74.3 kg by June 2026. That process made something very clear: most people do not need another rigid diet. They need to understand where their calories are coming from, know which changes are worth making, and have support when normal life gets in the way.
I built Invisible Diet Project around the approach I would have wanted. Photograph normal food. Learn from the pattern. Make the smallest changes that move the result. Keep a real person involved so a calculation never becomes the whole answer.
I’m James, and I personally review the coaching experience while we build the founding member group.
What happens after you join
A simple coaching rhythm built around your actual week.
Get useful answers
See fast estimates, check a meal before eating, and ask your coach questions in the same private service.
Review the pattern
Your coach looks across meals, scale trend, routine and previous changes before deciding what matters.
Change one thing
You receive a practical next step with a clear reason and review point. The process adapts as your data changes.
Inside the service
Fast enough to use every day. Personal enough to trust.
Meal feedback and coaching conversation stay connected, while automated estimates remain clearly separate from human advice.
IDP
Client home
Good morning, Dave
Current weight
95.8 kg
↓ 2.4 kg
7-day trend
↓ 0.4 kg
vs last week
Today
~1,340
Target
2,100–2,300
Protein
~92g
Log food
Camera first
Instant estimate
Chicken burger & chips
760–880 kcal
This fits your day. I’d leave the burger alone. If you want extra room, changing the regular drink to zero sugar is the easiest saving.
Real coach
James
James
Hey mate, I’ve had a look at the week. Weight is moving well and the food target looks about right. No need to push it harder.
Perfect. Dinner out Friday. Anything I should think about?
James
Keep breakfast and lunch normal. Send me the menu when you know where you’re going and we’ll make dinner fit.
Who this is for
You know you need to eat a little less. You want help making that workable.
✓ You want to lose the extra few kilograms without living on diet food.
✓ Takeaway, family meals, work lunches and weekends need to remain part of life.
✓ You want someone to answer questions and notice when the current plan needs changing.
✓ You prefer practical calorie awareness over recipes, points or rigid meal plans.
Private membership
Start month to month.
$25AUD / month
Includes meal-photo analysis, pre-meal checks, direct coach Q&A, human review of your progress and personal coaching adjustments.
Start my membershipOne important boundary
Invisible Diet Project provides general weight-management coaching and approximate food information. It is not medical treatment or a dietetic service. If something medical comes up, the coaching workflow pauses or narrows until a human has reviewed whether the service is appropriate.