
Goal-led nutrition coaching
Lose weight. Keep your life.
Get a clear plan, log normal food, and know what to adjust as life happens.
Founding member price · 25 places remaining
From $25/month · Cancel online
Try it live
Log up to two sample meals
Today's target
Build today as it happens.
Quick log
Tap a mealIDP coaching
Choose a sample meal. IDP will show how it fits into the whole day.
Demo estimates only. Your membership uses your goals, history and progress.
Real life still counts
Friday dinner can stay.
Make progress with restaurants, takeaway and weekends still in the plan.
- ✓ No banned foods or perfect-day rules
- ✓ Guidance while the day is still happening
- ✓ Adjustments based on your real trend


Fit takeaway into the whole week.
How it works
A plan that keeps adapting.
IDP connects your goal, normal meals and progress trend so each week ends with a clear next move.
Set your goal
Get a sensible starting range built around where you are and where you want to go.
Live and log normally
Use a photo or short description. See how each meal fits without chasing perfect numbers.
Review and adjust
Keep what works, change what matters, and start the next week with one clear focus.
Founding membership
Start with your plan. Keep coach oversight.
Working targets, fast meal logging, weekly review and direct coach access are included.
Cancel online · Prices in AUD
See the product
Know what to do next.
Three connected answers: what to aim for today, how real meals fit, and what to change after the week.
Your target
Start with a sensible plan.
A working range built around your goal, starting point and preferred pace.
A target with a reason.
Your day
Capture meals in seconds.
Photo or describe what you ate, then see how it fits while the day is happening.

Chicken rice bowl
Estimated 610–720 kcal · 48–55 g protein
Your review
Change the right thing.
Keep what already works. Finish the week with one practical next focus.
One change for this week.
Built from experience
104.5 → 74.3 kg
James, IDP founder · December 2025 to June 2026
Built because guessing was the hard part.
Tracking helped. The harder questions were what target made sense, whether the plan was working, and what to change without making life miserable.
James personally reviews the founding-member coaching experience.
Where IDP fits
More guidance than tracking. Less intensity than private coaching.
Records food
You interpret the numbers and choose the next move.
Manages the goal
Plan, guidance, review and adjustments stay connected.
High-touch support
Deeper 1:1 programming, calls and a much higher price.
Membership
Choose how you want to pay.
Both plans include the complete goal-led coaching experience.
Founding member price
Standard membership price $49 AUD / month
- ✓ Goal-led working plan
- ✓ Weekly coaching review
- ✓ Direct coach access
Founding member price
Standard membership price $349 AUD / year
About $12.42 per month. Save $151 against 12 months at the current monthly rate.
- ✓ Complete IDP membership
- ✓ Weekly and monthly reviews
- ✓ Lower effective monthly cost
Prices are in AUD. Paid plans renew until cancelled. Promotional availability is verified again at checkout. See the Cancellation Policy, Refund Policy and Promotion Terms.
Common questions
Before you join.
Do I need to weigh every meal?
No. Photos and short descriptions are usually enough. IDP can ask for more context when it materially improves the estimate.
Can I still eat out or get takeaway?
Yes. IDP is designed around normal life, including restaurants, takeaway, work lunches and weekends.
Is this just calorie tracking?
IDP keeps the goal, working plan, progress and coaching decisions connected so you know what to do next.
Is a coach actually involved?
Yes. Your coach can review the broader history, answer questions and oversee material coaching and target decisions.
What happens after I join?
Set your goal, establish the starting plan and begin logging normal food. IDP then builds the evidence used in your reviews.
Ready to start?
Know what to do next.
Start with a plan built around your goal and your real life.
Founding membership
$25/month